Business Design

We design and help organizations to implement their strategies.

How we do it

Regardless if it’s a corporate or business unit strategy, Ascend employs a pragmatic, inclusive and iterative approach where the client is greatly involved throughout the work.

We combine our experience and analytical skills with our client’s insights. We then  design a strategy together with the client to ensure it’s understandable and achievable. Leaders are coached into making the right decisions, which secure their ownership after our work is done.

The first step in helping any company to better meet its challenges is to design a strategy aligned with the organization’s ability to execute it.

Ascend helped us to establish a strategy and prioritized strategic initiatives. Ascend is flexible and quickly adopted an approach which met our requirements. They challenged us to raise our expectations and consider new ways of thinking and working.

Hans-Olof Rauman, Director & Head of International, Eltel Networks

Ascend led a strategy process together with me and the management team. By working with Ascend we got the right combination of strategy competence, coaching and knowledge about our industry. All important in making an executable strategy.

Niklas Flyborg, CEO, Cybercom Group

Our client in the transport industry had a strong market position, but with rapid changes in the industry and new entrants with disruptive business models, there was a clear need to strengthen the business for the future to keep up with consumers’ new behavior. 

The Ascend team analyzed the market, internal capabilities in the organization and developed material for the management and board to prioritize strategic directions. Three main strategic choices were defined, and we carried out a gap analysis. The result was a clear time plan for the implementation of a number of strategic initiatives in the coming years.

Petter Lundgren, Ascend