We’ve helped companies of all sizes across all industries transform their businesses. Read more about our experience and how we make business transformation happen

Read case

Business Technology

Product organization to increase customer-centricity, speed and collaboration

A shift in customer demand required improved digital capabilities. As a result, a comprehensive transformation program was initiated to design and develop a new product organization.

Ascend supported in increasing customer-centricity, speed and collaboration

The client, a global telecom company, experienced shifts in customer demands. They were determined that they needed to improve their digital capabilities to increase customer-centricity, speed, and flexibility. As a result, the company started a comprehensive transformation program, including implementing a product organization across their IT organization. Ascend supported developing and designing the product organization and ensured that necessary resources and competencies were in place!

The client had identified four main goals with the transformation to a product organization;

  1. Make it easier to do business with them
  2. Deliver excellent impact to customers
  3. Enable customers to grow
  4. Become a lot faster in their operations.

An overall product organization model was developed – but how do you go from concept to practical implementation? Ascend was asked to support the cloud services organization within the company to develop and design the product area based on the product organization concept.

Together with key stakeholders in the organization, Ascend formulated a hypothesis on the high-level product team design. The transformation was extensive, so the team decided to start with areas that had specific urgency and priority. The Ascend team supported in designing and dimensioning the product teams and implementing the new organization, including union negotiations and organizational communication. One challenge for the organization was to attain the necessary competence in all product teams, which Ascend also contributed to by supporting the sourcing process of identifying and securing agreements with relevant competence partners. To ensure transparency and ensure alignment with all key stakeholders, Ascend worked in an iterative approach with continuous input and feedback from the different stakeholders and held weekly demos with the management team to present the progress. The work resulted in a new product organization structure for the cloud services organization. Team resources, managers and responsibilities were clearly defined for each product team – and necessary competencies were secured. The new product organization balanced team autonomy with centralized control, enabling each product team to increase customer-centricity, speed, and flexibility while ensuring a common direction and secure operations across the company.

Get in touch

Erik Wingård

Partner

Other articles you might like

Business Agile

Leadership development of Northvolt’s senior leadership and executive team to build the leadership for the future

Read more

Business Simulations

Getting a global sales organization ready for the challenges of tomorrow

Read more

Business Technology

Delivering high-value services by modernizing an IT operating model

Read more

Business Technology

Cyber security strategy and organization

Read more

Business Technology

Cloud strategy to accelerate consumer product digitalization

Read more

Business Technology

Business values, cost savings and risks showcased through a cloud business case

Read more

Business Technology

Data lake enables consistent and simplified data consumption

Read more

Business Technology

Self-driving vehicle fleet for next generation airports

Read more

Business Agile

Agile HR for an increased employee experience

Read more

Business Agile

Establishing an agile operating model at a large retail corporation

Read more

Business Simulations

Supporting growth companies to develop their sales capabilities – from pitching to selling

Read more

Commercial Excellence

Sales Excellence program to establish a common foundation for future growth following several strategic acquisitions

Read more

Commercial Excellence

Improving margins and steering levers by implementing a differentiated price model supported by the ERP

Read more

Commercial Excellence

Strengthening the relationships with end-customers through common sales and marketing excellence

Read more

Commercial Excellence

Mapping internal processes to enable a charity organization to work more efficiently

Read more

Want to know more about our other cases and what we can do for you?